"We're looking to continue to create awareness for these young kids," James, who founded the bike event in 2005, told The Associated Press. "Not only in this community, but in the world. Me having an influence with my voice, I'm blessed. So the No. 1 thing is creating awareness and I think this gives us an opportunity to make sure these kids not only get educated but have fun and being around people that can have a positive influence in their life."
James has said several times that ensuring children get through school is one of his biggest away-from-basketball priorities. He did not attend college, jumping directly to the NBA after finishing high school in 2003. He has already partnered with State Farm on an initiative called "26 Seconds," a nod to the statistic that, on average, one child drops out of school within that timeframe."
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